Google is finally ready to send the ad blocking feature live. In the next coming days, Chrome users shall start seeing fewer advertisements. This is a big step for Chrome users, as it will block some of the more annoying advertisements. The first thing you should know about Chrome’s new ad blocker is that it obviously isn’t going to block all of the ads you see on the internet. Instead, Chrome’s ad blocker is geared toward stopping specific types of ads from appearing on desktop and mobile. The company said it will roll out new controls based on Better Ads Standards pulling ads which fail to meet the new ads standards. It's part of better Ads Experience Program, which is organized by the Coalition for Better Ads, which count Google, Microsoft, and Facebook, as board members. The goal is to push publishers to drop the worst kind of ads, ones that drive users to install blanket ad blockers. The standards focus on 12 types of ads users find annoying, such as ...
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